Schema Markup Generator (JSON-LD)

What Is Schema Markup?

Schema markup (also called structured data) is code you add to a webpage to help search engines understand its content — not just the words, but their meaning. Google uses it to display rich results: FAQ dropdowns, star ratings, event dates, recipe cards, and product prices directly in search results.

This generator outputs clean JSON-LD — Google's recommended format — which you paste into your page's <head> without touching any visible HTML.

All 9 Schema Types — When to Use Each

How to Use This Schema Generator

1. 1

   Select a schema type

   Click one of the 9 type buttons. The form updates instantly to show the relevant fields.

2. 2

   Fill in the properties

   Complete the form fields. The JSON-LD output updates live in the code panel on the right as you type.

3. 3

   Copy the generated JSON-LD

   Click Copy when done. The full script block is copied to your clipboard — ready to paste.

4. 4

   Paste into your page

   Add the script block inside the <head> of your page. In Next.js, use dangerouslySetInnerHTML in your layout. In WordPress, use RankMath, Yoast, or a header injection plugin.

5. 5

   Validate with Google

   Click "Test with Google" to open the Rich Results Test. Confirm your page is eligible for rich results before publishing.

Where to Add JSON-LD in Different Platforms

// layout.tsx or page.tsx
<script
  type="application/ld+json"
  dangerouslySetInnerHTML={{ __html: JSON.stringify(jsonLd) }}
/>

// functions.php
add_action('wp_head', function() {
  echo '<script type="application/ld+json">';
  echo json_encode($schema);
  echo '</script>';
});

<!-- Before </head> -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  ...
}
</script>

Complete Your Technical SEO Setup

Schema markup works best alongside these other on-page essentials.

Frequently Asked Questions

What is schema markup?

Schema markup (structured data) is code added to a webpage that helps search engines understand the content's meaning — not just its words. Google uses it to display rich results like star ratings, event dates, and product prices directly in search results, and to help AI answer engines parse page content accurately.

Why does Google recommend JSON-LD?

JSON-LD is injected as a single block of code in the <head> or <body> without touching your visible HTML. This makes it far easier to implement, update, and validate than older formats like Microdata or RDFa which require wrapping individual HTML elements.

Where do I paste the generated code?

Paste the <script type="application/ld+json"> block inside the <head> section of the specific page it applies to. In Next.js, use dangerouslySetInnerHTML inside a <script> tag in your layout or page component. In WordPress, use RankMath, Yoast, or paste via a header injection plugin.

Does schema markup guarantee rich snippets?

No. Valid schema makes your page eligible for rich results, but Google decides whether to display them based on query relevance, content quality, and user context. Correct implementation is the required first step — pages without schema are never eligible.

What is the most important schema type for my site?

It depends on your content. Blogs: Article + FAQPage. Local businesses: LocalBusiness. E-commerce: Product. Tutorial sites: HowTo. Any site benefits from BreadcrumbList. If unsure, start with FAQPage — it's one of the fastest ways to win more SERP real estate.

Can I use multiple schema types on one page?

Yes. Use a @graph array to combine multiple schema types on one page. For example, a product page might include Product, BreadcrumbList, and FAQPage schema in a single JSON-LD block.

How do I validate my schema markup?

Use the Google Rich Results Test (search.google.com/test/rich-results) to check rich result eligibility. For broader validation, use the Schema Markup Validator at validator.schema.org.

Will adding schema improve my rankings?

Schema is not a direct ranking factor, but it improves click-through rates by making your result more visually prominent. Higher CTR is a behavioural signal Google uses — and richer results drive more qualified traffic, both indirectly improving rankings over time.